ALL WORKS & WORLDS CREATIVE DIRECTED BY
HANTZ JEAN-FRANCOIS
BLACK MOSS is a joint album, performed by HANZ & composed by Reggie Volume, detailing the inner child, romanticism, the American dream and the essence of fate. All through a sound they describe as, “warm punk”.
I was given full reign to construct the world and aesthetic identity of Black Moss. Conceptualized and co-directed 7 music videos (co-directed with directors brom, Aaron Laserna, Nico Pucciarelli/Jackson Droege), in which “We Got That” amassed over 100,000 views on Youtube in just one month, gaining the channel nearly 5000 subscribers in the span of a month.
I also took lead in product development of merch line, activated IRL marketing campaign and curated a visual identity for the rollout.
I also took lead in product development of merch line, activated IRL marketing campaign and curated a visual identity for the rollout.
BLACK MOSS EP and “Fall in Line” single cover art designed by Britney Correa. Type Font and logo designed by Lina Iuppa. Photography by Aaron Laserna.
Photography for curated and behind the scenes shoots by Aaron Laserna. Styled by me.
“Bonsai Box” installation used to preview the music in various areas in NJ & NY. The structure was built by Aziz Ramos.
Hoodie & Tee designed by Britney Correa. Trucker hat designed by Lina Iuppa.
BLKMOSS.COM website designed by Britney Correa. Animations by Lina Iuppa. 3-D scans by Damani Adadevoh.
BAIRI
and Fantom Limb lead us every which way without ever feeling displaced from reason.
To make the world more immersive, we implimented an SMS marketing campaign with “Rare Sighting” flyers and curated a musueum with three art installations which also served as a pop up shop for the merch release. The last pillar of the world was the Vagabond book, featuring photography, designs and a written passage from HANZ.
Cover Art featuring photography from Christian Pelaez Espinosa and designed by Zahir Ramos.
Merch line concepted by myself and Zahir Ramos, who also designed each piece. Operations lead by Naveed Siddique.
“Rare Sighting” SMS marketing campaign. Pedestrians can text the phone number from the flyer and will recieve updates on all releases and events for the rollout. Posted flyers in major cities and in smaller towns throughout New Jersey, NYC, Brooklyn, Harlem, and New Orleans.
Vagabond Merch Lookbook featuring design and art direction from Kwabena Boachie and supplementary design from Zahir Ramos. Photography from Colin Pieters.
Vagabond Museum, a multi-sensory art installation based off concepts derived from the merch and album. Simultaneously served as a pop up shop and early album listening. Art installations constructed by myself, Diallo Simon-Ponte & Lora Gettelfinger with carpentry from Aziz Ramos.
Vagabond Book, curated by myself, Aaron Laserna & Britney Correa, served as the final pillar of the Vagabond rollout. Featuring photography and designs from various artists involved with the making of the album and rollout. Launched through a book release event at the Brownmill flagship store in Newark, NJ.
VAGABOND RECONSTRUCTED
VINO
VINO is a colaborative rap EP from New Jersey rappers, Rwude & HANZ. I conceptualized the cover art direction, in which I commissioned Arthur Midianga for the painting and Aaron Laserna to design the complete digital packaging. I also developed the visual direction and storyline for the “Gimme Summ” music video (Directed and VFX by Jackson Droege & Nico Pucciarelli)